Design Process | Landing Page Redesign Proposal
Designed for citro.mx
Objective: Enhance the user experience by harmonizing elements, respecting hierarchy, and ensuring the appropriate prominence for each section. The page now delivers information in a clearer, more accessible, and concise manner, thereby improving the overall user experience during site navigation. The inviting design increases the likelihood of conversions through effective CTAs. The information is clearer, more succinct, and precise, showcasing the advantages and benefits of the services provided by Citro.
In line with this, a "push" strategy is presented to the user, featuring a "1 Gbps free" promotion aimed at encouraging them to click on the CTAs.
NOTE: This project was a component of a publicity campaign for CITRO. All information below was provided by CITRO, and the texts are in Spanish as the target audience for this campaign was exclusively Mexican.
Design Process
Current Landing Page
Unbalanced hierarchy, bland content, unlinked hyperlinks and redundant text
Proposal of landing page
Desktop View
Proposal of landing page
Mobile View
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