Simmons & Loft team up to develop the next generation of digital drum kits
Services: UX, Industrial Design, Mechanical Engineering
The kit features newly designed mesh drum heads, which provide a realistic feel and response similar to that of traditional drum heads while offering a quiet playing experience. Special consideration was given to a best-in-class rack. The extruded rectangular profile offers a sturdy platform while the thoughtful drum hardware offers maximum adjustability for all different playing styles, ensuring durability. The intuitive LCD display offers a range of drum kits, making it versatile to many styles. Overall, the kit provides quality, affordability, and versatility, making it a great choice for both beginners and pro drummers.
The drum kit became one of the top selling items at retail locations and was a hit in the drumming community. The design struck the right balance between features and clever design at an affordable price. This success has helped revive the Simmons brand in the market and has filled a gap in the market for a high quality, affordable, and highly playable electronic drum kit.
