Wearable luxury—bridging the gap between traditional timepieces and modern technology.
Services: UX, Industrial Design
Chronos brings a revolutionary twist to conventional watches by enabling them to function as smartwatches. The compact and innovative device can be easily attached to the back of any watch, equipping it with advanced features like fitness tracking, music control, and notifications. Loft and Chronos aimed to craft a distinctive brand language to effectively promote this novel product. Their collaborative effort has successfully merged the elegance of traditional watches with the versatility of smart technology, appealing to a diverse audience that values both functionality and style.
