Paul Gaines's profile

Kawasaki 'Refined Raw' campaign

Paul Gaines
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KAWASAKI CHALLENGED ME TO EVOLVE THEIR Z-RANGE FROM FUNCTIONAL, FEATURE-LEAD BIKES TO A TRUE MOTORCYCLE LIFESTYLE BRAND. SO I MADE RIDERS FEEL LIKE THEY WERE PART OF THE GLOBAL ‘Z-TRIBE’.

Concept / Branding / Art direction / Design

Creative concept for 5 new models / Brand identity / Asset library content / Action movie scripts / Advertising campaign for digital & print / Social media / Dealer material / Launch event material / Exhibition stand.
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
art direction campaign Advertising marketing visual identity brand design Kawasaki motorcycle brand identity
Concept & art direction: Paul Gaines for World Champion Amsterdam.
Photography: Alessio Barbanti
Post production: Curve Digital Ltd
Movie production: Pool Productions
Kawasaki 'Refined Raw' campaign
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Paul Gaines's profile

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Paul Gaines's profile
Heusden-Zolder, Belgium

Kawasaki 'Refined Raw' campaign

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