ERA Capital

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ERA Capital

Dubai, United Arab Emirates

The VC&PE platform was established by entrepreneurs who have excelled in product design, comprehensive user experience, AI data analytics, and cutting-edge technologies that disrupt and shape the new world. The platform focuses on tech companies and offers strategic guidance and comprehensive support to portfolio companies, emphasizing the strength that comes from collaboration.

#brandidentity #webdesign #3d #motion

The logo symbolizes not only money, assets, and companies within the fund, but also that the name consists of three letters (three layers), with the first letter and the logo itself corresponding to the founder's name - Ekaterina. We aimed to emphasize the dynamic and fast-paced nature of both the company and its founder through the sharpness of forms.

The website is also built around layers and nesting, which we've demonstrated in two ways - through 3D parallax effects that work as you scroll, and through project animations as they stack on top of each other. As part of the branding on the website, red lines and arrows have also been incorporated to impart a sense of technology.

For each branding project, we strive to create a package of 3D illustrations that can be utilized for both public presentations and internal materials design. Additionally, we have developed several animations to allow them to loop on screens in the background.