[ENG] REDESIGN OF HAIR CARE BRAND «just hair»
About the project:
JUST HAIR - hair care products created in Russia on the basis of cooperation with the Japanese laboratory Ajinomoto. Each line of products solves specific needs of hair and scalp: loss of shine and color, lack of hydration, nutrition, volume. JUST HAIR helps to restore the hair's natural strength, energy and beauty.
JUST HAIR - hair care products created in Russia on the basis of cooperation with the Japanese laboratory Ajinomoto. Each line of products solves specific needs of hair and scalp: loss of shine and color, lack of hydration, nutrition, volume. JUST HAIR helps to restore the hair's natural strength, energy and beauty.
Task:
Redesign the packaging and visual concept of the brand. To develop an updated design, keeping recognizable elements and logo. The new brand identity is based on typography, minimalism, sophisticated colors, and tactility of the packaging.
Redesign the packaging and visual concept of the brand. To develop an updated design, keeping recognizable elements and logo. The new brand identity is based on typography, minimalism, sophisticated colors, and tactility of the packaging.
[rus] редизайн бренда ухода за волосами «just hair»
О проекте:
JUST HAIR – средства ухода за волосами, созданные в России на базе сотрудничества с японской лабораторией Ajinomoto. Каждая линейка средств решает конкретные потребности волос и кожи головы: потеря блеска и цвета, недостаток увлажнения, питания, объема. JUST HAIR помогает вернуть волосам естественную силу, энергию и красоту, заложенную природой.
Задача:
Редизайн упаковки и визуальной концепции бренда. Разработать обновленный дизайн, сохранив узнаваемые элементы и логотип. Новый фирменный стиль построен на типографике, минимализме, сложных цветах, тактильности упаковки.
