金色三麥原名 Le blé d'or , 深耕台灣精釀啤酒文化超過12 年，深獲多項國際比賽認可。這次的品牌再造計畫，以SUNMAI 英文名稱問市，重新描繪亞洲原創概念，其內涵論述納入了寬廣的混搭精神、濃郁的色彩氛圍、東方的時空觀念、雍容且中庸的質地、極簡的禪風意境、精緻的工藝精神、崇尚自然的原色原味…等等核心精神。以德國傳統啤酒釀造工藝為本，以新亞洲精神為質，以精釀在地口味的混搭創意職人為藝，面向國際市場，挑戰世界更挑戰自我。
A rebranding project of “Le Blé D'or”, an award-winning Taiwanese craft beer company rename their brand as “SUNMAI”. Emphasizing on its Asian origin, a new brand identity is introduced with a mixture of contemporary design with a touch of German traditional craftsmanship.
A rebranding project of “Le Blé D'or”, an award-winning Taiwanese craft beer company rename their brand as “SUNMAI”. Emphasizing on its Asian origin, a new brand identity is introduced with a mixture of contemporary design with a touch of German traditional craftsmanship.
Design Company → Onion Design Associates
Creative Direction → Andrew Wong, Janett Wang
Art Direction, Design → Yang Fong Ming
Client → Long Sun Brewing CO., LTD
Year → 2015
Creative Direction → Andrew Wong, Janett Wang
Art Direction, Design → Yang Fong Ming
Client → Long Sun Brewing CO., LTD
Year → 2015
