Introducing the vibrant visual identity for the talented hairstylist, Júlia Zanin, affectionately known as "Juba Colorida" in the creative realm of hair design. With a burgeoning online following in the millions, Júlia has garnered widespread acclaim for her unparalleled creativity and innovation in the hairstyling industry. As her star continues to rise, she recognized the need for a distinctive visual identity that authentically reflects her essence and resonates with her devoted audience.

Drawing inspiration from the nostalgic charm of the early 2000s, Júlia's visual identity embodies a playful and whimsical aesthetic that evokes a sense of nostalgia and modernity. Rooted in references to the VSCO girl culture, groovy vibes, and contemporary aesthetics, it fosters a strong sense of connection with her youthful and trend-savvy audience.

Central to this identity is the logo, crafted with care and attention to detail. The rounded, retro-inspired font choice, ITC Souvenir, spells out her artistic moniker "Juba Colorida," exuding a sense of friendliness and approachability. Taking the form of a jujube candy with subtle shimmering accents, the logo serves as a delightful nod to Júlia's playful persona and sweet disposition.

The color palette chosen reflects her vibrant personality and eclectic style. Shades of coral, light yellow, pastel green, and navy blue infuse the visual identity with energy and dynamism, while maintaining a harmonious balance that is both eye-catching and cohesive.

Overall, Júlia Zanin's visual identity is a celebration of creativity, individuality, and connection. With its retro-inspired typography, candy-shaped logo, and vibrant color scheme, it captures the essence of Júlia's unique brand, inviting her audience to join her on a colorful journey of self-expression and style.