INTRODUCTION

The Safety 360 hard hat stickers were in need of a revamp with the 2024 branding overhaul. I created several different versions that were in line with the branding and narrowed down the best ones.

OLD DESIGN

VARIATIONS ROUND ONE

This round of variations was focused on just getting ideas down. I didn't sketch by hand on this project and just started playing with the provided assets and patterns.

VARIATIONS ROUND TWO

After narrowing down the designs to a few potential ones, I went in an improved upon those designs while keeping the same idea there. I also had to find creative ways to only use the Safety 360 logo in black or white.

FINAL STICKERS

The simpler designs were much more in line with the new branding, and overall we chose the ombre triangles pattern with simplistic type. This left aligned design helps the blocky 360 logo feel less like a huge chunk of the design without making it too small. It would also be easy for the different divisions of Layton to input their information in the placeholder text with the simpler alignment.