![fooh CGI unboxing Mercado Livre Advertising vfx 3D compositing 3d animation football](https://mir-s3-cdn-cf.behance.net/project_modules/1400/762372190429055.65c10673852cb.jpg)
Arena Pacaembu
Mercado Livre
Sailor Studio had the honor of producing the announcement of this news in an unusual way. Created by Gut São Paulo, we made a gigantic Mercado Livre box in CGI being pulled by helicopters, revealing the big surprise: the naming rights to the iconic Pacaembu stadium. A moment to go down in history!
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Credits
Agency: GUT
Client: Mercado Livre
Client: Mercado Livre
Year: 2024
Sailor Studio
Director: Luccas Oliveira, Gustavo "GGA" Almeida
Production Director: Leticia Cacace
Producers: Jéssica Lopes, Fernanda Fernandes
Production Director: Leticia Cacace
Producers: Jéssica Lopes, Fernanda Fernandes
Live Action Director: Luis Guilherme Chagas
DOP: Rafael Miani
Post-Production Coordinators: Luiz Alejandre “Ryan”, Eliel Guimarães
3D: Alexandre Canário, Rodrigo de Angelis, João Sheeperson, Henrique Melo, Noxus FX
Post-Production Coordinators: Luiz Alejandre “Ryan”, Eliel Guimarães
3D: Alexandre Canário, Rodrigo de Angelis, João Sheeperson, Henrique Melo, Noxus FX
Color Grading: Reginaldo Lucca "Naldinho"
![fooh CGI unboxing Mercado Livre Advertising vfx 3D compositing 3d animation football](https://mir-s3-cdn-cf.behance.net/project_modules/disp/2568d9190429055.65ba9d1754c81.gif)