about brand

Lesse is a brand of essential clothing designed for modern women. The brand adheres to the philosophy of minimalism, offering simple yet stylish solutions. All clothing is created for comfort and versatility, allowing every woman to express her uniqueness in everyday attire.

Lesse's mission is to provide modern women with high-quality basic clothing that enhances their natural beauty and style. The brand aims to simplify the everyday clothing choices by offering reliable, stylish, and versatile wardrobe essentials.

solution

The primary goal in developing the logo and brand identity for the brand was to reflect its values: minimalism, comfort, and versatility.

Therefore, the foundation of the identity is the custom-made font logo, which was hand-drawn specifically for the brand. The subtle serifs add femininity and elegance to the logo, while the accentuated letter "E" symbolizes the uniqueness of each woman. The identity is complemented by a soft blue color, which conveys a sense of relaxation and comfort. This is how a woman should feel in Lesse clothing.