Unveiling Elegance: Collin Couture Acrobatics Campaign
Being louder and more adventurous is the bold act behind photography, and we took it with no reluctance.
Xpresso Global produced Kerala's first-ever acrobatic campaign for Collin Couture(@collincouture.in), a leading innerwear and lifestyle brand. The campaign mirrors Collin Couture's mantra, "Confidence Within," with a dash of acrobatic finesse. All of our frames weaved a tale ready to rock both online and offline platforms. Our process involved an intricate dance of angles, a symphony of lighting, and artful choreography, all converging to immortalize the art of storytelling.
With a bolder vision to make Collin Couture a unique lifestyle brand in a vast industry, this production is a visual treat of photography blended with powerful ideation from our talented team.
Campaign Thought
| Product Focused
| Sporty / Adventurous Activity
| Outstanding
Key Message
Confidence Within
Campaign Image
We wanted to break away from the conventional approach to innerwear advertising. Instead of the overtly sensual imagery, we aimed to celebrate strength, beauty, and art through acrobatics. This campaign is about embracing the human form in its purest and most graceful essence.
Final Images
Credits
Agency : Xpresso Global
Agency Head : Afthab Shoukath
Client : Collin Couture
Direction : Anas Rahman
Photography : Arun Mathew
DoP : Akshay E N
Creative Director : Najeeb Marker
Account Director : Nihas Abra
Design Lead : Afsal
Styling : Smiji
Make up : Pragya DK
Art : Nithin
Production coordinator: Nisar
Models : Ksenia, Claubert Lopes
Studio : Three Dots
Agency Team @afthabshoukath , @jumanist_ , @elzaba_3 , @shareejeuphoria , @may_flower_art , @amarish_mohan , @h__b____k , @akshay_en , @_thelostman , @suhail_kalliyath , @nihas_abra , @sidhique_xpresso , @abu.zainab.jaseem , @theshilpachandran , @afsal.psd , @_ebbiie_ , @sxururk , @varayaadu , @vinu_swas , @fazal.fazii , @vishnut_parasoor , @4swin.luma , @youraveragetallguy , @markernajeeb , @faizelhassainar , @prasadottupara
BTS Video
