In collaboration with the Von Sorella clothing brand, I have created the branding materials for the Villain Collection, including mockup designs for the logo, movie poster, comic book illustration, lookbook, billboard, shopping bag and digital ad.
Villain by Von Sorella is described as an exploration of duality – in how light cannot exist without dark, in the collision of masculinity and femininity, in the mirror image of who we are and who we can become. The collection highlights sleek, structured jackets in bold colours and textured patterns that defy gender categories. They are declarations of self, armour to face the world, or simply statements of your personal style.
Furthermore, the Von Sorella brand is described as a fashion label dedicated to storytelling and evoking emotion through fashion, which Villain creatively inspires through its feature of a movie poster and comic book promoting the collection, which I have helped assemble in the mockups.
