Living Free With HIV Campaign Identity
«The name "Living Free with HIV" embodies the collective desire of people living with HIV to lead their lives free from the burden of unfair judgment. We believe that everyone deserves to be treated with dignity and respect, irrespective of their health condition or background.»
Alex Schneider, Founder of Life4me+
The main goal of the campaign identity was to convey a positive attitude towards HIV status, the attitude of society and life in general. It’s about how to live a bright, fulfilling life, enjoy every day and find true happiness.
References
Logo options
Illustration
Color system
Typeface
Landing page for the running event
As part of the campaign, the Life4me+ organized a 5 km race in Warsaw. A special landing page was prepared with information about the event location, prizes and participation. After the race was completed, results and photos were added to the page.
Exhibition stand
Also, as part of the Living Free With HIV campaign, the Life4me+ organization participated in an exhibition at the EACS 2023 conference in Warsaw. My task was to design an exhibition stand. I also took part in the setup of the stand with the team.
The Race
One of the main events of the Living Free With HIV campaign was a race that brought together more than 50 participants. For this occasion, I have prepared the design of the tent, flags, and other attributes. Also as an amateur runner I took part in the race.
And took third place :)
