Gawatt take-out coffee-shop
 
The Challenge
 
Identity of a take-out coffee-shop was briefed to execute in steampunk style.
 
The Solution
 
To graphically embrace the conceptual approach, we created a pattern depicting products making processes. The pattern formed the basis for identity development. Naming was also successfully deployed in the design. “Gawatt” means cup in Armenian, yet, if without first two letters - name of the universal steam engine inventor or unit of power that one can get with a cup of coffee. In this logic, we designed different sizes of cups depending on the power charge of their contained – watt, kilowatt, megawatt, terawatt.
 
The Result
 
Positioned in above middle segment, Gawatt fills in the existing gap of take-out coffee-shops in Yerevan delivering the joy and excitement to its target audience.
 
Working Group

Art director: Stepan Azaryan
Graphic Designer: Karen Gevorgyan
Illustrator: Armenak Grigoryan

 
 
Here is our website
www.backbonebranding.com
Gawatt take-out coffee-shop
3,992
43,108
168
Published:

Gawatt take-out coffee-shop

When you see the final product, you rarely go into the making process details. This is not the case of Gawatt branding.
3,992
43,108
168
Published: