EUROFRAGANCE BRAND ACTIVATION

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Context: Eurofragance was currently in a phase of expansion and internal growth, leading to the initiation of several strategic projects. Among them was the redefinition of its brand platform: strategy and corporate identity. To ensure the continuity of this project and to give it the visibility it deserves, we proposed a global brand activation.

The goal of this brand activation was to: connect optimally with internal and external stakeholders, building a brand experience aligned with the strategy. Furthermore, this brand experience should be attractive, relevant, and memorable for the various audiences it targets.

Channels: On / Off
Company: Summa Branding
Client: Eurofragance

We would achieve this challenge through two brand activations, one for the internal audience (we would run a "Brand Day" where both our strategy and corporate identity are unveiled), and another for external stakeholders. We implemented communication actions to ensure that all audiences understand the nature, spirit, and objectives of the brand, making them captivated, involved, and connected with it.

Creative Team:
Creative Digital Director - Esteve Travesset
Creatives / Planners - Dani Martos (Art) / Inés Troytiño (Copy)

Find some pieces deliverables below:

TEASING PHASE