Monarchy
Sports Oasis
Premium chain of sports clubs designed for true connoisseurs of style and outstanding sports.
Unique Features:
Luxury Sports: Monarchy Sports Oasis offers privileged members the unique opportunity to enjoy golf, big tennis and other luxury sports in impeccable style.
Style: Our aesthetic is inspired by the 90's and retro spirit, which is to be reflected in our branding style. Bright and clean colors are in preference.
Elegant Interior Design: Monarchy Sports Oasis interiors combine retro and 90's with modern comfort, creating an atmosphere where luxury meets outstanding sports performance.
Membership:
Membership at Monarchy Sports Oasis is the key to privilege. Our members are not just members, they become part of an exclusive community where style, luxury and sport come together in perfect harmony.
Project Features:
Locations: Monarchy Sports Oasis is present in prestigious locations, offering members exceptional views and service.
Exclusive sections: Golf, big tennis, and other exclusive sports provide participants with a wide range of choices to satisfy their sporting passions.
Corporate Events: Monarchy Sports Oasis organizes luxurious corporate events, combining sporting events with an elegant atmosphere.
Challenge to solve:
To reinforce Monarchy Sports Oasis' position as a destination for elite sports and style, faced a challenge to develop a Brand Identity that:
Reflects uniqueness: Develop a brand identity that emphasizes the exclusivity of the club.
Maintains status: Create visual elements that will maintain Monarchy Sports Oasis' reputation as an elite club for successful people.
Attracts attention: Develop visuals that will appeal to the target audience and emphasize 90's and retro.
The brand identity of Monarchy Sports Oasis should be integral to its appeal, uniqueness and status in the world of premium and sport.
Client — Monarchy
Task — Brand Identity
Art Direction — David (clickable)
Task — Brand Identity
Art Direction — David (clickable)
![athletic game, sport and golf club identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f6d141190276369.65b8b4d920adb.jpg)
Solution:
The first key step in Brand Identity development was to create the foundation of the brand that is the logo. The logo was created from scratch in a handwritten style, and went through many iterations before we arrived at the final version. The premade typeface is only the "Sports Oasis" logo Tagline, which was customized to fit more of the brand's needs. Once the logo was approved, the process of branding mock-ups and developing the brand's visual media began. The outcome of the Brand Identity development was a guideline (a guide on how to use the brand identity). All files were transferred to the customer via a convenient cloud storage, where the files remain forever.
Deadline:
The project took 4 weeks to complete. Every stage, from research and conceptualization to final refinement, was carefully considered to ensure the perfect match between design and brand concept.
![logo design sketches, custom font development](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aa8ceb190276369.65bbb64b25dd4.jpg)
![typography, lettering, logo design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e59fec190276369.65b8b4d91b381.jpg)
![brand colors, color palette old money](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f713d190276369.65b8b4d91a7d8.jpg)
![custom lettering logo design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5bda8190276369.65b8b4d91359d.jpg)
![logo design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c82236190276369.65b8b4d919c37.jpg)
![handwriting lettering logo design rules](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8bd4d0190276369.65b8b4d917176.jpg)
![lettering habdwriting logo design animation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/27f9d6190276369.65b8b4d914db1.gif)
![handwriting and typography logo design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed00a7190276369.65b8b4d91bf79.jpg)
![handwriting and typography logo design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab36e4190276369.65b8b4d911010.jpg)
![handwriting and typography logo design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/32b651190276369.65b8b4d90e550.jpg)
![handwriting and typography logo design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2a0dd8190276369.65b8b4d91006d.jpg)
![brand pattern for sport oasis brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e4fa71190276369.65b8b4d911bde.gif)
![tree, outdoor and vehicle, old money branding, cap design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/658d48190276369.65b8b4d92004b.jpg)
![person, outdoor and sky, golf player](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46dfde190276369.65b8b4d91596d.jpg)
![Calligraphy brand identity Logo Design Logotype sports guidelines brandbook golf tennis court logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d97393190276369.65b8b4d91cb9c.jpg)
![building, outdoor and statue, logo signage](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d6fe79190276369.65b8b4d91e5b0.jpg)
![old money premium branding for sport club](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d91454190276369.65b8b4d90f148.jpg)
![handwriting lettering design logo, book cover design for sport club brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b854fd190276369.65c20f6161914.jpg)
![business card design for a old money premium sport brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/66133b190276369.65b8b4d91418b.jpg)
![banner on a building](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a38de9190276369.65bfc638437e0.jpg)
![stationery design for a sport club](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b89f41190276369.65c20ac51a335.jpg)
![computer, laptop and water, web design for a premium retro sport club](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d359f190276369.65b8b4d91d74f.jpg)
![floor, luggage and bags and handbag, tennis court](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3626e8190276369.65c0d39e96a15.jpg)
![golf player old money style branding for sport club](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34ec3b190276369.65b8b4d9126e3.jpg)
![Calligraphy brand identity Logo Design Logotype sports guidelines brandbook golf tennis court logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b983ac190276369.65ba68f596b0f.jpg)
![Calligraphy brand identity Logo Design Logotype sports guidelines brandbook golf tennis court logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/67be69190276369.65be2af07c970.jpg)
You can contact me for Brand Identity and Logo design.
When you work with me, you get:
– Saved budget and time
– Free strategy call
– Conclusion of contract
– Result that meets your expectations
– Simple terms and conditions and a clear design process for the client
Contact me on Behance or WhatsApp so we can discuss your project and meet during free strategy call.
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