This is a PSA Ad campaign about spreading awareness on littering of cigarette buds, among young adults.
Final Animatics
Badge of Shame
Cancert
Cigarette Agents
Research and Ideation
We had various topics in mind. We narrowed it down by picking chits and the topic we chose was littering.
We found out, through research, that cigarette buds are the most littered items in the world. Hence, we targeted cig-butt littering. Our target audience for this campaign was decided to be young adults.
Our ideas Streamlined into the slogan "Cigs are trash too, treat them like one" when we started creating characters out of cig-butts.
Final set of characters for 3 ads of the campaign.
Storyboard
Script and Slogans
Style and Treatment
Cancert: Character explorations
Cancert: Background Design
Cancert: Concept Art
Badge of shame: Character Design and Concept Art
rough animation
