Prada - Urban Desert
Prada has long been a trailblazer in the fashion world, defying norms and capturing industry attention. Beyond aesthetics, it stands as a true cultural brand, interpreting the spirit of the times through groundbreaking designs. This emphasis on cultural significance is what sets Prada apart from other luxury players.
What we did
We aimed to create a retail experience for Prada that reflects on the importance of sustainability. To emphasize this, we juxtaposed the bustling urban culture of our Manhattan store location with the tranquil, nature-absent desert. Additionally, we incorporated the pyramid as a symbol of greatness, mystery, and eternity. For us, exceptional luxury fashion is about crafting sustainable designs that endure the test of time, inviting reflection on the past, present, and future of humankind.
Credits:
Client: Prada
Year: 2024
Areas of focus: Branding, Retail Design, Experience Design, Interior Design, Architecture
Website: laab.agency
Email: hello@laab.agency
