Médecins Sans Frontières wanted a fresh approach to their Annual Report that illustrated the scope and impact of their work and captured the spirit of their staff’s work in-the-field. This needed to be combined with the legal requirements and functional reporting of such a document.
In addition to the usual stakeholders, it also had to recognise the invaluable support of donors, volunteers and be referenced by a variety of media and press as it was shortly after the 2004 Tsunami and there was significant third party interest in Médecins Sans Frontières’ work.
By using a landscape format, bold images and clear layout, we created an Annual Report that was compelling and easy to understand – whilst also delivering on the requirements of being authentic, and outcomes focussed.
In addition to the usual stakeholders, it also had to recognise the invaluable support of donors, volunteers and be referenced by a variety of media and press as it was shortly after the 2004 Tsunami and there was significant third party interest in Médecins Sans Frontières’ work.
By using a landscape format, bold images and clear layout, we created an Annual Report that was compelling and easy to understand – whilst also delivering on the requirements of being authentic, and outcomes focussed.
