FF Good In-Use: Muzeum Warszawy

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  • We came across this fantastic FF Good “In-Use” case by the Warsaw 
    Museum and its recent branding overhaul. The stylish and tasteful rebrand saw a full update of all marketing material, stationary and advertisements.
     
    FontFont’s largest (with an awesome 196 styles) and one of the most popular typefaces, FF Good was designed by the Warsaw-based designer Łukasz Dziedzic in the city itself. 
     
    As a sans serif family in the American Gothic tradition FF Good has
    something of an old heritage whilst maintaining a new and modern feel. This helps the typeface to effectively convey the sense of the history held by the museum, whilst keeping its image firmly in the 21st century.
  • About FF Good
     
    FF Good is a straight-sided sans serif in the American Gothic tradition, designed by Warsaw-based Łukasz Dziedzic. Despite having something of an “old-fashioned” heritage, FF Good feels new. Many customers agree: the sturdy, legible forms of FF Good have been put to good use in the Polish-language tech magazine ‘Komputer Swiat’, the German and Russian edition of British celebrity tabloid OK!, and AP’s (Associated Press) new corporate design.