Leading up to Buff's new look, in the summer of 2023, we took a step back and considered our brand more holistically as a representation of what we do and love, also giving us the chance to incorporate more movement into the new identity.
I had the (daunting task and...) honour to work on this launch video (with frames designed by our creative team) for the occasion, improved on with feedback from several people in the team.
See the full project here :)
Logos R&D
Not all biscuits make it out of the oven, and before we landed on our final logo animation, I also had the chance to contribute with a couple of animation ideas for Buff's new wordmark & 'B' symbol, which needed to be in JSON/Lottie formats. Here's some of that R&D.
B Loops & squiggles
You know that little "B" and squiggles you see on buffmotion.com? before we landed on those, below are all the other ones we also explored :)
Thank you for scrolling this far🙏🏾, check out the full project here.
Bored👀? Check out some other work on:
