Client: R&D Surgical Ltd.
Awards: Green Good Design Award // iF Design Award // Good Design Award
Packaging with purpose. Our award winning solution for the Brace device.
Rather than merely serving to safeguard and deliver the product, Brace’s packaging is designed to play an essential, functional role in a new approach to clinical care. By placing the experience of young patients at the heart of the design philosophy, it provides a more personalised, appropriate service for users in the comfort of their own home.
Following an initial consultation and measurement, the patient’s unique Brace packaging arrives via standard post. It supports a step-by-step user-centred patient journey to ensure a convenient setup, with instructions pre-marked on the package to help initiate an appointed mobile phone contact with a clinician to support first time fit and use. Brace packaging is 100% pulp-based, and upon completion is fully recyclable.
The packaging aesthetic is deliberately aimed to break away from those of traditional medical devices. The use of paper pulp and a clean, simple print design is reflective of contemporary consumer packaging and echoes the high-quality, responsible and innovative nature of the Brace unit itself. Environmental benefits go beyond the obvious fully recyclable single stream packaging solution to also include a reduction of journey volumes and energy use throughout the treatment process.
