It was necessary to create packaging for the best instant coffee in the world, made using Sensoria technology, which was recognized as the best in the world in 2021. Essentially, this is the movement of coffee beans into a crystal while fully preserving the natural taste and aroma of high-mountain Arabica beans using multi-level freezing.
The name KAFFA was chosen for the new trademark and work began...
We wanted to make a premium product in an unusual packaging for the coffee market, reminiscent of collectible whiskey.
We wanted to make a premium product in an unusual packaging for the coffee market, reminiscent of collectible whiskey.
After the logo was ready and the style was chosen, the product concept was created.
