SITUATION
Retinol is a new "Hyaluronic acid" in the world of beauty products. Thus, we face an overabundance of rival retinol products in the market. The goal is to not only capture attention but also leave a lasting impression, making it stand out as a distinctive and memorable choice.
SOLUTION
Introducing the "Kilig Retinol" daily cosmetics package – where design meets beauty. Prepare to enhance your skincare routine with our sleek, lively purple packaging. Holographic foil adds a subtle touch, transforming your beauty shelf into a cosmic experience.
The more light, the more subtle dazzle – just like the radiant skincare results.
Client: BIOK LAB
Agency: étiquette
Art direction: Jolita Galamb
Designer: Greta Dumčiūtė
Account management: Leta Lileikytė
Printing house: Garsu Pasaulis, PakMarkas
Product photoshoot: Irmantas Savulionis
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© étiquette, 2021, Vilnius
