Brief: Emami Kachchi Ghani Mustard Oil wants to launch it's three new variants with three different levels of pungency (jhaanj).
Since the campaign is targeted to the Bengal audience, we wanted to find an insight that drives them.
Insight: Bengal exhibits a profound engagement with politics, reflecting a deep and vibrant interest in the political landscape.
Idea: Unveiling three new political parties, each on a mission to revolutionize the culinary landscape with their distinctive qualities.
Bengali Articulation:
AAMAAR JHAANJ
AAMAKE DAO
(Hindi Translation)
MERA JHAANJ
MUJHE DO
Manifestos:
