Mall Plovdiv 2023
the art direction remained consistent with the creative strategy cemented in 2022. it continued to draw on the authentic colors of the city and match the styling of the collections available in the mall with the natural surroundings of plovdivians. inspired by specific locations within the city, we let these vibrant places set the tune for the year-round image campaign.
being the first shopping center of its kind in the city, Mall Plovdiv has had a hand in shaping Plovdiv’s distinct atmosphere over the past three decades. as such, its communication platform ‘in tune with the city’ has served to solidify its position in people’s minds as the place for fashion in Plovdiv — elevated but accessible. the four major campaigns of 2023 sought to reflect this.
the art direction remained consistent with the creative strategy cemented in 2022. it continued to draw on the authentic colors of the city and match the styling of the collections available in the mall with the natural surroundings of plovdivians. inspired by specific locations within the city, we let these vibrant places set the tune for the year-round image campaign.
spring campaign
The town awakens with new tones
Refresh your style with the new Spring/Summer collections
summer campaign
Hot as the city
Plovdiv's summer comes bearing discounts
autumn campaign
Your tune for Fall/Winter 23/24
Find it in our new collections
winter campaign
The winter tune is here
Discover yours in the new collections
client: Mall Plovdiv
creative director: angel iskrev
client service: sanya stefanova, lubomir kashilski
strategy: ekaterina mutafchieva, ioana taca
head of art: emanuela belovarski
senior graphic designer: bo aleksieva
junior graphic designers: andriana petkova, mina dicheva, liya mariya staneva
copywriter: asya maradzhiyska, krista yankova
production studio: pudding:
photography: simeon levi
stylist: antonia yordanova
mua & hair: marina mladenova
models: lilyana stanailova & marina dobreva
creative director: angel iskrev
client service: sanya stefanova, lubomir kashilski
strategy: ekaterina mutafchieva, ioana taca
head of art: emanuela belovarski
senior graphic designer: bo aleksieva
junior graphic designers: andriana petkova, mina dicheva, liya mariya staneva
copywriter: asya maradzhiyska, krista yankova
production studio: pudding:
photography: simeon levi
stylist: antonia yordanova
mua & hair: marina mladenova
models: lilyana stanailova & marina dobreva
