An example of Dove's Instagram page. The images that will be posted are meant to encourages Dove's followers on social media to "spread the compliment" and share in the conversation about real beauty. The copy is meant to be sincere and funny and make the viewer feel a connection to Dove on more than just a consumer relationship.
This compliment when broken down means, I love how you make me feel. You make me happy!
You're a very well read person, and you're so smart! This would be a compliment that any girl would love to hear from thier friend.
You're a pleasure to be around and everyone wants to be your friend! You're AWESOME!
You look amazing, no matter how gross you feel. You're effortlessly beautiful!
This is a classic compliment that really just says you have a beautiful soul.
