Project Overview
HJ Marina & Cruise aims to lead the era with high-quality leisure experiences in various areas such as accessibility, natural environment, design, and service. It seeks to go beyond simple leisure activities, presenting a new leisure culture that harmonizes beautiful nature, modern architecture, enjoyable pastime, and serene relaxation. The unique identity of HJ Marina & Cruise has been developed to establish itself as a cultural landmark where different cultures and values blend harmoniously.
The Objective
'HJ CRUISE' and 'HJ MARINA' aim to provide high-quality customer experiences in various aspects such as accessibility, natural environment, design, and service. The goal is to redefine leisure culture beyond simple recreation, establishing themselves as a cultural landmark that blends diverse cultures and values harmoniously. YNL Design aims to develop a new brand concept through concept and BI design, providing customers with a unique brand experience based on the brand's vision of leisure culture.
The Solution
YNL Design defines 'HJ CRUISE' and 'HJ MARINA' as cultural platforms where diverse cultures coexist and communicate. The design concept, "inviting an endless voyage," symbolizes the endless excitement and inspiration of a journey along the Bukhan River, where beautiful landscapes unfold endlessly. The visual identity of 'HJ MARINA' and 'HJ CRUISE' symbolizes iconic landmarks representing the region. The wave symbol, representing a journey full of excitement and inspiration, reflects the brand's landmark image and modern aesthetics. The color palette of navy blue, white, and silver expresses a comfortable yet sophisticated image.
HJ MARINA & HJ CRUISE Brand Identity Design
Project Scope
Creative Strategy
Verbal Identity
Brand Identity Design
Application Design
YNL Design
Creative Direction: Liz Yoona Lee
BX Design: Kwangsu Shin, Soyoung Jung, Heejae Choi
Behance Design: Eunah Kim, Soyoung Jung
© 2023 YNL Design
