Tru Bru, meaning 'true flavour, brewery fresh', is a high-tech system of take-home craft beer. A clear, fun and engaging brand was developed around the uniquely branded glassware.
Three unique characters were developed for the three bottle sizes: Boris the bear (the 'growler'), Fitzherbert Sinclair (the 'squealer') and Coco Voltaire (the 'whistler'). To make the bottles even more engaging fables were written, profiling each character and personality.
Naming, identity, store fit-out, collateral, apparel and proprietary drinking glasses completed the project.