The audiences targeted for this PSA are the parents of young students in middle and high schools, which are in need of a more valuable and diverse arts education program.
This issue is a relevant one all throughout the country, because many schools are de-emphasizing arts education in favor of sciences and sports, under the perception that the arts are less important and a career path in the arts is unfulfilling and less rewarding, despite the evidence in academic and business communities all over the country that shows otherwise.
Many schools are cutting arts out of their curriculum stating budget reasons, or a lack of good art teachers. However, they seem not to realize that the reason there is a shortage of art teachers is because so many schools have fired their art teachers, or forced them to leave because of drastic pay cuts to their departments and individual salaries. Full-time art major students have been demoted to part-time art minor students, and some have had to switch their major in order to have enough credit to graduate. As current events have shown, smaller private schools and colleges are equally subject to these pay cuts as public or government-funded schools and universities.
This issue is a relevant one all throughout the country, because many schools are de-emphasizing arts education in favor of sciences and sports, under the perception that the arts are less important and a career path in the arts is unfulfilling and less rewarding, despite the evidence in academic and business communities all over the country that shows otherwise.
Many schools are cutting arts out of their curriculum stating budget reasons, or a lack of good art teachers. However, they seem not to realize that the reason there is a shortage of art teachers is because so many schools have fired their art teachers, or forced them to leave because of drastic pay cuts to their departments and individual salaries. Full-time art major students have been demoted to part-time art minor students, and some have had to switch their major in order to have enough credit to graduate. As current events have shown, smaller private schools and colleges are equally subject to these pay cuts as public or government-funded schools and universities.
