Outdoor
Description
We want to demonstrate city's street expertise of Radio Taxi Premium drivers in a real competition against a GPS.
At a live event in the downtown of Buenos Aires, a Radio Taxi Premium driver without GPS help will compete against a taxi driver who will follow GPS instructions to the letter in order to reach the agreed destination in the shortest possible time. The winner will be defined by the taximeter: less price, less time.
Credits
Company: Radio Taxi Premium.
Copywriter: Sandra Pace.
Art Director: Fernando Oltolina.
