Crompton : Challenger Campaign
Crompton is quite a popular brand in North India but in South of the country, Atomberg is still considered the best.
The aim was to make Crompton fans a popular choice in South India and make people in South India switch from Atomberg fans to Crompton fans.
What did we do?
We created a spoof ad to communicate our message as directly as possible
Atomberg's film ( FYI)
Crompton's Film - We really did it
What happened next?
Like always, Legal came in between and the film couldn't go live :(
