Behind the scenes of creativity:
Creating label designs for craft beer.
Creating label designs for craft beer.
Idea: The whole aesthetic of craft beer and the variety of designs inspired me to create a unique design. I was aiming for something special that would make our beer stand out from the crowd. The first step was to define an overall theme and message that would reflect the power of craft brewing. The ideas were proposed by me, the client supported me.
Study: I did some research into the world of beer label design, identifying current trends and classic elements. After studying the variety of styles, I decided to take the best from each and add my own originality.
Color scheme: We chose a combination of deep, rich and bright shades that not only emphasize the quality of the beer, but also give recognition to the product.
Illustrations: Unique illustrations for each type of beer, drawn in an individual style.
Testing: An important step was testing the concept among potential consumers and colleagues. Feedback helped make minor adjustments so that the design not only fit the concept, but was also in demand.
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Client: Beer Craftsmen
Industry: Beverages
Client: Beer Craftsmen
Industry: Beverages
Art Direction and Illustration: Antonio Aspi
Photo: Dmitry Astanov
Photo: Dmitry Astanov
