Rise & Shine
McDonald’s recently rebranded its coffee cups and was looking for an original way to spread the word.
So, we took the opportunity to remind people that McD’s is the destination of choice for starting the day off right.
Leveraging early morning scenes featuring corridors of light created by the sunrise, the campaign consisted
of a series of visuals depicting parts of McDonald’s iconic golden arches. Each visual was inspired by everyday moments when adults of all ages simply need a good cup of coffee, such as at work, on the weekend,
during activities, and so on.
The visuals line up to form the brand logo, incorporating the colours and graphic elements of the new packaging.
Annonceur: McDonald's
Agence: Cossette
Direction de création: Cédric Audet, Alexandre Jutras
Conception-rédaction: François-Julien Rainville
Direction artistique: Philippe Leblanc
Service conseil: Laurence Veillette
Maison de production :7e
Maison de production :7e
Infographie: Mariette Parrod
Retoucher : Daniel Cartier
Retoucher : Daniel Cartier
Production studio: Dogsled Studio
Digital artist : Daniel D'Avila
Executive Producer: Marina Casalaspro
Digital artist : Daniel D'Avila
Executive Producer: Marina Casalaspro
