Project Overview:
The project aimed to redefine the visual identity of Ittihad Kalba Sports and Cultural Club, a professional club in the United Arab Emirates. Focused on modernity and growth, the club sought a refreshed identity that reflects its future goals while respecting its heritage.
Objectives:
1. Create a visual identity embodying the club's new and future-oriented goals.
2. Incorporate elements of modernity, movement, and energy into the design.
3. Maintain continuity by honoring the club's history and legacy.
4. Stand out among other UAE sports clubs with a unique and dynamic identity.
5. Convey a message of progress while staying true to the club's core values and legacy.
1. Create a visual identity embodying the club's new and future-oriented goals.
2. Incorporate elements of modernity, movement, and energy into the design.
3. Maintain continuity by honoring the club's history and legacy.
4. Stand out among other UAE sports clubs with a unique and dynamic identity.
5. Convey a message of progress while staying true to the club's core values and legacy.
Outcomes:
1. Dynamic Visual Identity: Developed a striking identity reflecting the club's forward-thinking approach.
2. Unique Branding: Differentiated Ittihad Kalba Sports and Cultural Club from other UAE clubs.
3. Message Conveyance: Successfully communicated the club's vision for the future while honoring its legacy.
1. Dynamic Visual Identity: Developed a striking identity reflecting the club's forward-thinking approach.
2. Unique Branding: Differentiated Ittihad Kalba Sports and Cultural Club from other UAE clubs.
3. Message Conveyance: Successfully communicated the club's vision for the future while honoring its legacy.
Conclusion:
The redesign of Ittihad Kalba Sports Club's visual identity represents a significant step towards aligning the club's branding with its new and future-oriented goals. By combining elements of modernity and tradition, the new identity strengthens the club's position within the Emirati sports landscape.
The redesign of Ittihad Kalba Sports Club's visual identity represents a significant step towards aligning the club's branding with its new and future-oriented goals. By combining elements of modernity and tradition, the new identity strengthens the club's position within the Emirati sports landscape.
