Axiata:Raya Reimagined
The brief:
Memories are precious. Especially Hari Raya memories. But some are never captured, and some fade away. How can we keep these memories alive? As a leading techco company, Axiata connects past Hari Raya memories to the old so today's young generation can see the significance of keeping their memories alive.
Idea:
Raya Reimagined is an idea that invites people to share their memories in writing. And whatever they wrote, we turned them into prompts to generate images of their Raya memories through generative AI.
Credits:
Chief Creative Officer: Andrew Low
Associate Creative Directors: Azraai Azmi, Hatim Azizan
Copywriter: Azraai Azmi
Art Director Hatim Azizan
Account Director: Adia Suhaimi
Producer: Ng Wai Kin
