Crafted from soy and wheat protein, our products are a GMO-free and cholesterol-free alternative, with some even being gluten-free. The concepts of 'caring for your health' and 'enjoying delicious food' are now synonymous.

   Back in 2021, we faced a daunting task – to rebrand in a way that would make the brand recognizable. Fast-forward to 2024, and many are familiar with vegan meat, adding it to their shopping carts and finding it in supermarkets nationwide. At that time, the Ukrainian market had only 2-3 similar brands, making entry relatively easy, given an appealing appearance. The old logo and packaging were too formal, seemingly targeting city council deputies rather than modern vegans.

   After analyzing the Western market and identifying its unique features, we embarked on developing a new logo. Initially, we had five versions, our creativity running wild. Through effective dialogue with the client, we achieved perfection: selecting, refining, and adding colors that precisely reflected the brand's essence and mission. Then, we proceeded to create a logobook and develop packaging.

Once the corporate style was approved and products graced the shelves, we moved on to advertising. We designed layouts for targeted ads, social media, and Google Ads, and later developed presentations for partners, as well as print materials (price lists, stands, business cards, etc.). As it became clear that our efforts were paying off, the brand owners began creating new products, and we continue to assist them in this endeavor.