Roche Pharmaceuticals | Informational Brochures
About: Roche Pharmaceuticals, based in Switzerland, excels in pharmaceuticals
and diagnostics, particularly in oncology and immunology.
We created informative brochures on Precision Oncology and Comprehensive Genomic Profiling for distribution in Indian hospitals. The goal was to raise awareness about these tests, which offer individual tumor genetic insights, allowing personalized cancer
treatment for improved efficacy and reduced side effects.
The primary challenge with the brochures was in breaking down complex information regarding Precision Oncology in simple, easy to follow pieces,
all the while being cognizant of the fact that these brochures will be perused by cancer patients or their friends & family.
Note: This project was undertaken during my tenure at Pink Lemonade Communications Pvt Ltd.
