EDRP —Estudio Dental Rafa Piñeiro— is an exclusive dental practice directed by Dr. Rafa Piñeiro, renown specialist in the micro-dentistry field, Key Opinion Leader and Educational Lecturer of the Zeiss Academy of Dentistry. In order to run away from the usual label of “Dental Clinic” —being the studio also a lab and educational center— the brand identity was developed around Doctor Piñeiro´s own figure, accentuating the concept of personal branding, bringing out the rigorous methodology and craftsmanship that play a key role in their work in contrast with the high-end machinery and technology.
The stationary was letterpress printed on Colorplan stock. The symbol on the front side of the business cards was foil blocked.
As for web presence, a responsive CMS website was developed along with a Facebook profile.