2021 SEOUL DESIGN FESTIVAL HEAZ DINING

Packaging



2021 SEOUL DESIGN FESTIVAL HEAZ DINING


Heaz has been introducing their various designs with different concepts every year at Seoul Design Festival. The concept of “Heaz Dining” is comparing their designs with dining that you can enjoy a variety of flavors and it refers to Heaz’s own creativity having original ideas, deep bond and history that they have built communicating with their clients as ingredients.

You can meet ‘fine designs’ from Heaz in “Heaz Dining”, and they will give you an unforgettable experience that keeps popping up in your head and that you are dying to have a taste before having a bite. Join the feast of appetizing designs from Heaz that were made from their heartful efforts, nice ingredients, and nice plating, at the 2021 Seoul Design Festival!


​​​​​​​Year_2021
Copywriter_Yunhee Cho
Designer_ Soyeon Kim / Hyemin Jo / Jiyoung Hong / Jina Roh
Photographer_ Junghun Yeom









LOGO
We crafted a logo with the slogan, “TRY ONE BITE”, embodying the creative experience one can savor at HEAZ. This concept is portrayed as the logo itself indulges in a geneous bite, relishing the flavors.


COLOR
We employed a vibrant orange s the primary color, which stimulates the appetite. This color served two functions, to align with the project concept, and to create a striking contrast against the secondary achromatic shades, drawing attention to the distinct sensation of “dining”.




2021 SEOUL DESIGN FESTIVAL HEAZ DINING
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