1983 ASIA's profile

BAFC 時尚灣區

BAFC 灣區時尚

BAFC is a fashion district integrating global high-end fashion resources, with the aim of "Oriental Fashion, International Trend", realizing the transmission of distinctive Oriental fashion to the world from the Bay Area.
灣區時尚是整合全球高端時尚資源的時尚街區,以“東方時尚,國際潮流”為旨,實現從灣區出發,向世界傳遞別具韻味的東方時尚。

It is a great honor that 1983ASIA was invited by BAFC to carefully create the key visual design for the Year of the Dragon with the theme of "Dragon Rhapsody,  New Fashion Translation".
榮幸之至,1983ASIA受灣區時尚之邀請,精心創作以“龍騰狂想曲,時尚新譯法”為主題的龍年主視覺設計。

2024 is the Year of the Dragon, and 1983ASIA sets out around the Year of the Dragon, refining the "dragon totem" as a design symbol, and combining it with the artistic inspiration of traditional Chinese folk art-dragon lanterns, to capture the soaring dragon's posture, and while wandering, there is free and cheerful music. In contrast, the dragon sings and the sky rejoices, creating a rich and colorful cultural atmosphere.
2024年正值龍年,1983ASIA圍繞龍年出發,提煉“龍圖騰”為設計符號,結合中國傳統民間藝術——舞龍燈的藝術靈感,捕捉龍騰之姿,徜徉之際,又有自由歡快的音樂相襯,龍騰鳴曲,歡天喜地,營造豐富多彩的文化氛圍。


From ancient times to the present, China and the West have been combined, based on the fashion attributes of the brand. In the design of the dragon body, the deconstructed and reorganized design form of one dragon and three appearances and the artistic crossover of Eastern and Western fashion elements have been used to create a fashionable and diverse interpretation method; at the same time, delicate lines, uniquely modern cutting methods, and impactful warm and cold tones are used in the drawing process to highlight the sophistication of the key vision.
由古至今,中西合璧,立足品牌的時尚屬性,在龍身設計上妙用壹龍三現的解構重組的設計形式和東西方時尚元素的藝術跨界,創造時尚多元的演繹方式;同時在繪制過程中使用細膩的線條、別具現代感的切割方式和飽含沖擊力的冷暖色調,凸顯主視覺的精致感。


2024 Shenzhen, China
2024  中國,深圳
Design Agency / 設計機構
1983ASIA

Creative Director / 創意總監
Yao & Su Su / 楊松耀&蘇素

Art Director / 美術指導
He Jing / 賀靜

Assistant & Copywriter / 助理&文案
Sylvia Wong / 王馨瑩

Designer / 設計師
Yang Qingrui, Lin Xiaoting / 楊清芮、林曉婷

3D Rendering / 三維渲染
Cao Jiang / 曹江

Website / 網站

Mail / 郵箱
the_1983@foxmail.com

Contact / 商務聯絡
+86 0755-86233262

Address / 地址
Room 604, east side of Building B3, North District, 
OCT Creative Park, Shenzhen, China
中國深圳華僑城創意園北區B3棟東側604
BAFC 時尚灣區
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BAFC 時尚灣區

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