Brief: turbo treats is a sub brand made for Hotwheels. It is a confectionary sector. The word turbo means to enhance performance, fast and speed. The word treats means enjoyable moments related to food or desserts. Here the logo made in lower case so that it is made friendly, approachable and playful as per the brand itself.
turbo - derived from the funky typeface (BOLD)
treats - century gothic(4) (LIGHT)
Here the combination of bold and light font is used to balance the logo.
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