Research objective:
Improve understanding of who our audience is in order to target products and services aligned with their desires. Creation of 8 behavioral profiles of different customer segments.

Responsabilities:
- Creation of a screener for recruiting clients in profiles aligned with the research proposal
- Preparation of in-depth interview scripts;
- Conducting interviews;
- Tabulation, transcription and analysis of data;
- Creation of behavioral profiles (personas);
- Elaboration of research insights and impacts;
- Preparation and presentation of a research report.

Impact:
- Development of strategic directions for customers’ interests;
- Preparation of different proposals for different customer profiles;
- Proposing new forms of action focused on different types of customers;
- Openness to new ways of acting.