Miele 2023 Holiday Campaign
W+K Amsterdam Studio presented the 2023 holiday campaign for Miele with the line "Gift your home a Miele." The campaign includes an animated short film and key visual design. We conceptualised the campaign around the paper craft, and as the gift ribbon is unwrapped, we delve into a world of paper art. Throughout the production process, we meticulously studied authentic paper art designs, as well as the properties of different paper materials and animation mechanisms. It was a fascinating journey.
Storyboard + Breakdown
Evolution of the Key Visual
Credits
Client: Miele
Agency: W+K Amsterdam
Art Director: Lucille Fenouil / Namso
Illustrator: Shinyoung Kim
Motion Director: Namso / Kaye Cao
Moiton design: Kaye Cao / Joseph Winston / Ola Tandstad / Jacson Mitchell
Producer: Joe Favre / Katie Finn
Sound: Pitch and Sync
Thank you
