am emptiness phonecase
AngryMiao July 2023
Project: am emptiness phonecase
Industrial Design: Linda.B
Packaging Design: Gray Yang
Photography: Guzy 13
The am emptiness phonecase is specifically designed for the iPhone 15 Pro series. In response to the trend of homogenization in the contemporary design landscape, the am emptiness phonecase presents our exploration of potential diversity in future design. This case combines dynamic, natural organic shapes with a minimalist modern design, aiming to offer young users a practical yet visually appealing option that meets their desire for uniqueness and an artistic aesthetic.
am emptiness phonecase 专为 iPhone 15 Pro 系列而设计。面对当代设计领域中的同质化趋势，am emptiness phonecase 是我们对未来探索设计多样化所提出的一种可能性。这款手机壳在简洁的现代设计基础上融合了更具有动态趋势的自然有机形体，旨在为年轻用户提供一个既实用又具有视觉吸引力的选择，满足他们对于独特性和艺术美感的需求。
INDUSTRIAL DESIGN
The core definition of the Am Emptiness Phonecase: to construct the most stable framework with minimal material for precise phone protection. It leverages the unique characteristics of organic forms and irregular surface changes, allowing the case to grow and spread on the phone's surface within certain constraints. Based on the iPhone 15 Pro, we analyzed and identified the phone's most vulnerable areas to drops, specifically the corners and camera. The case needs only to provide sufficient protection to these areas. Its semi-open design adds minimal weight, maintains a comfortable grip, and does not conceal the iPhone 15 Pro's exquisite titanium frame.
am emptiness phonecase 的核心定义：以最少材料构成结构强度最稳定的框架，实现对手机恰到好处的保护，并利用有机形体曲面不规则变化的特点，让壳体在一定的约束下蔓延生长于手机表面。以 iPhone 15 Pro 为基础，我们分析并确定了手机跌落易损的部位，分别是四角与摄像头，手机壳仅需要对这几处部位提供足够的保护即可。半开放式的手机壳不仅不会增加过多的重量，同时可以保持相对舒适的握持手感，并且不会将 iPhone 15 Pro 精致的钛金属中框掩盖。
After multiple rounds of prototyping, testing, and optimization, we opted for a restrained form expression, removing materials irrelevant to strength and protection. We believe that every curve and direction of the am emptiness phonecase is justified, confirming the final design.
经过多轮打样测试和调整优化后，我们选择了一种不过度的形体风格表达，并删去了与强度和保护性关系不大的冗余材料。我们相信，am emptiness phonecase 的每根曲线的位置和走向都是合理的，至此确认了最终方案。
PACKAGING
In the packaging design of the 'am emptiness phonecase,' we focus on showcasing the phone case's natural organic form.
在“am emptiness phonecase”的包装设计中，我们专注于展现手机壳的有机曲面。
Inspired by NASA space food packaging, we use a unique vacuum-formed aluminum foil bag that not only protects the case from friction damage but also highlights its design aesthetics tightly.
贯彻了产品“Emptiness”（空）的设计理念，我们将 NASA 太空食品包装作为灵感来源，采用了独特的真空吸塑铝箔袋包装，它不仅能防止摩擦损害，还紧密地突出产品的设计美学。
The outer semi-transparent box ensures safety during transportation and enhances the unboxing experience with a visual surprise, allowing the design to be fully appreciated. This approach turns every unboxing into a journey of discovering artistic beauty, making the packaging an integral part of the user experience.
外层的半透明盒子确保了运输中的安全，并在开箱时通过视觉惊喜完全展示设计，让每一次开箱都成为探索艺术之美的旅程，使包装成为用户体验不可或缺的一部分。
UNBOX VIDEO
Established in 2019, Angry Miao is committed to bringing future technology to consumers through close community interaction,
while at the same time providing advanced futuristic product designs. This is towards building the so-called: Future Art Community.
Products include TWS and revolutionary wireless desktop products, as well as IP-centric products, to enhance the emotional brand connection.
Through Community Driven and the D2C sales model, while combining the latest tech with subcultural trends, Angry Miao is devoted to creating a high-end and trendy technology brand widely recognized by global consumers.
