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    This project was about rebranding a small consultancy, including stationery and website. We’ve made an immersive research in which we got some ke… Read More
    This project was about rebranding a small consultancy, including stationery and website. We’ve made an immersive research in which we got some key words to lead the visual research. Clustering the words helped us to understand their connection with the company name and unveiled an opposition between human and mechanical factors inherent to the company work. Read Less
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This project was about repositioning a small consultancy brand, including stationery and website design. An immersive research was guided inside the company to understand and extract its brand values. Using the Affinity Diagram technique, the values were clustered in order help on conducting the visual research and the image board. By doing so, it unveiled a very strong dichotomy between human and mechanical values, which are literally present in the company's name.
 
 
 
 
 
 
 
 
 

 
Thanks for watching!

Fabricio Rodrigues
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www.hemconsultoria.com.br