Admit it, we all have a LinkedIn account, but unless we're looking for a job, we don't really use it.
To help LinkedIn modify their brand, we positioned them to take an inspirational and aspirational voice aimed at Millenials and the non-linear evolution of the "career path."
Highlighting members' success stories, we showed that LinkedIn isn't just for perscriptive articles on "How to Interview" or "50 Things to Keep Out of Your Resume."
It's a place to #LiveTheDream.
Facebook and Twitter were the primary vehicles for this campaign.
Inspirational Social Postcards were used to create shareable content that spreads this sentiment and encourages people to stop working to live and start living for their work.
While we attribute our own success to hard work, intelligence, or serendipity - thanks to LinkedIn it's a little bit easier these days to #LiveTheDream.
