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    Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Nam… Read More
    Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida. We designed Violeta's new identity with the mission to communicate quality and sophistication without losing approachability. Our proposal draws inspiration from Buenos Aires' coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta's three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta's excellence, but it also refers to the toasty color of bread right after it leaves the oven. Read Less
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Violeta

Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida. 

We designed Violeta's new identity with the mission to communicate quality and sophistication without losing approachability. Our proposal draws inspiration from Buenos Aires' coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta's three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta's excellence, but it also refers to the toasty color of bread right after it leaves the oven.
Violeta es una panadería argentina ubicada en la próspera localidad de Las Lomas de San Isidro, en las afueras de Buenos Aires. Nombrado como su fundadora, Violeta ofrece pasteles y gran variedad de pan dulce delicioso y artesanal. Con mas de 30 años en los corazones de la gente de Buenos Aires, Violeta ahora se prepara para abrir franquicias en Miami, Florida.

Diseñamos esta nueva identidad con la idea de comunicar calidad y sofisticación sin dejar atrás la amabilidad. Nuestra propuesta tomó inspiración del escudo de la ciudad de Buenos Aires, el cual contiene a una paloma y dos barcos sobre el Rio de la Plata encasillados dentro de un óvalo. Multiplicamos la paloma en tres, para celebrar las tres decadas de excelencia de Violeta. Conservamos las líneas del Río de la Plata no sólo en el ícono, si no en toda la marca como cuatro patrones diferentes. El color violeta fue una elección natural para reforzar el nombre y mantener fresca y femenina la marca. El estampado color cobre es alusivo al color del pan recién sacado del horno y a la sobresaliente calidad de la panadería.