Elli K
PACKAGE DESIGN
Arizona Heritage Premium Beauty.
Elli K is a premium skincare brand that embraces the strong vitality of Arizona, known for its Vortex energy. In April 2023, the brand made its official debut in Korean following its successful launch in the United States, introducing “Arizona Heritage” globally.
At HEAZ, we developed the visual identity using a motif of the awe-inspiring landscapes of Antelope Canyon, starting from the brand colors, main graphics, applications, to the package design. The brand's key color, inspired by the rich, earthy hues of the Arizona canyon, the hummingbird, a symbol of strength and vitality, and the vortex, visualized as a graceful, flowing, and curved graphic, was used as the main visual elements throughout the packaging.
Starting with eco-friendly packaging, Elli Kay strives to embody the sincerity learned from nature in their products. Join Elli K’s journey of health and sustainability, which seeks to preserve unchanging values like Antelope Canyon which has persevered for thousands of years. We invite you to fully experience Arizona’s strong vitality and true love.
Clinet. Elli K
Location. South Korea
Year. 2022
Creative Director. Yumi Jung
Art Director. Saerom Lee
Designer. Swan Lee, Hyemin Jo, Yeaji Jeong, Kunwoo Kim
Photographer. Junghun Yeom
We incorporate the genuine lessons learned from nature in our brand packaging to ensure
it is created in an environmentally friendly manner. We use FSC certified paper, soybean-based ink printing,
and non-adhesive processes that simplifies recycling.
To highlight the 2-STEP dual sheet unique to Elli K, we specifically designed
the mask pack to efficiently house the separate sheets.
